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Our Focus and Initiatives

Read about WTTC's key initiatives and priorities, including sustainability, social impact and economic impact research (EIR).

Our mission is to ensure the long-term sustainable and inclusive growth of Travel & Tourism. This requires strong public-private collaboration and an enabling environment to address current and emerging challenges and opportunities for the sector.

Reports and Insights

WTTC produce a variety of reports and insights on travel & tourism topics. Click through to the different sections below to learn more and to see our reports.

Learn More About Our Reports and Insights

Travel Facilitation and Better Borders

Technology and Innovation

Regional and Sectoral Analysis

Sustainable Travel and Tourism

Social Impact of Travel and Tourism

Research & Insights

WTTC Research Hub

WTTC regularly releases new reports on Travel & Tourism. You can visit the sections above or head over to the WTTC Research Hub to find all our reports and factsheets.

View Our Latest Reports

Our Data

Two of our biggest outputs is to publish our Travel & Tourism Economic Impact Research (EIR), as well as our Environmental and Social Research (ESR). Our EIR data is updated annually. Click through below to find out more.

Learn More About Our Data

Travel & Tourism Economic Impact Research (EIR)

Travel & Tourism Environmental & Social Research (ESR)

Latest Initiative

Together in Travel

A new WTTC digital initiative designed to guide, connect, and empower the international SME community. Subscribe to Together in Travel for free access to tools and content to empower your business.

Visit Together in Travel

Other Initiatives

Below are some of our other initiatives.

Hotel Sustainability Basics

Nature Positive Travel and Tourism

Destination Spotlight

Historic and Past Initiatives & Reports

Here are some of our historic and past initiatives.

Past Insights & Publications

Seamless Traveller Journey (STJ)

#SafeTravels: Global Protocols & Stamp for the New Normal

More From WTTC

Together in Travel

Together in Travel is aimed at small and medium enterprises (SMEs) and aims to provide tools and content to both accelerate their business growth and ensure their voices are heard globally.

Travellers Hub

Our Travellers Hub educates travellers on the social benefits of responsible & sustainable travel, so that they can feel great about every trip they take.