Blogs

WTTC publishes blogs on a range of topics. You'll find some of our recent articles below:

Explore our range of thought-provoking blogs, covering everything from sustainability and economic impact to travel trends and industry innovation. Whether you’re a business leader, policymaker, or curious traveller, our articles offer fresh perspectives and expert analysis to keep you informed and inspired. Dive into some of our latest content below.

Blog 30 September 2026 Culture and Heritage as Strategic Infrastructure The most successful destinations of the future will be defined not simply by what they build, but by how clearly they express who they are. Drawing on his experience leading the development of Diriyah, Group CEO of Diriyah Company Jerry Inzerillo explores why culture and heritage should be treated as strategic infrastructure, driving tourism demand, economic value, and long-term destination resilience. Read the story